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Puma continues the train of new soccer kits after Nike and Adidas released a number of new kits for national teams in March.
Puma launched its new home and away kits Friday, March 28. Four out of five teams had qualified for Euro 2024 which will be held in Germany this summer. According to the press release, each kit features “bespoke design that celebrates the rich heritage of every nation.”
The company has emphasized its RE:FIBRE technology in replica versions. While the authentic versions will be made using Puma’s Ultraweave, the company has heavily emphasized its RE:FIBRE technology in the authentic versions.
The REFIBRE process uses textile waste to create new fabrics. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.
PUMA has developed the RE:FIBRE recycling program to tackle the problem of textiles waste. The technology is also designed to diversify fashion industry’s primary source of recycled polymer in garments, from being reliant on clear bottles.
The RE:FIBRE process uses any polyester material – from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any color textile to any color desired.
— Puma press release
Puma’s comments on the designs and the teams are included below.
???????? AUSTRIA???????
The 2024 Austria Home kit has a red base, and incorporates Jugendstil architectural beauty in its design. It combines bespoke graphics with proud detail. The white Away kit is adorned with vibrant accents in blue, reflecting the nation’s love of nature and exploration.
???????? CZECHIA???????
The red home kit of the Czech Republic incorporates the national colors along with an abstract print that is derived from the double tailed lion symbol, giving this traditional symbol a modern twist. The white Away Kit pays homage to Cech Republic’s class 2004 with a traditional design that features repeated double tailed lion symbols as a proud nod towards the team spirit.
???????? ICELAND????????
Iceland’s blue 2024 Home kit takes inspiration from the stunning ice cirques that cover 11% the country. This kit symbolizes the deep connection among the people, team, and surrounding landscape. Iceland Away kit with ash grey base and fiery accents embodies the energy and passion of Iceland’s volcanic terrain, while honouring its intertwined cultural and natural heritage.
???????? SERBIA?????????????
The 2024 Serbian red Home kit features graphics of an X ray view of an Eagle’s Wing, which symbolizes both the team’s courage on the field and Serbia’s rich heritage in sports. The white Away kit, with a crisp white base and blue accents, celebrates Serbia’s natural and cultural landscape, featuring knitted sleeve cuffs inspired by the mystical Đavolja Varoš (Devil’s Town) rock formation on Radan Mountain in South Serbia.
???????? SWITZERLAND???????
The 2024 Switzerland red Home kit captures the essence of Swiss culture with its edelweiss flower graphics, inspired by traditional Swiss clothing. The white Away Kit is inspired by the iconic Jungfraujoch Railway Station in the Swiss Alps. It captures a harmonious fusion of nature and engineering excellence which defines Switzerland.
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