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Checkd DevThe renowned sports betting technology company, is a specialist in this field. Checked GroupIt has also strengthened its long-standing collaboration with Flutter Entertainment. Paddy Power brand by conceptualizing and successfully launching the Mix ‘N Match betting solution.
Crafted as the supplier’s inaugural custom offering for Paddy Power in the UK, Mix ‘N Match empowers users to swiftly construct combination bets by presenting pre-configured betting options. They can quickly be personalized by using filters that are easy to use, making it easier for users to create multi-leg wagers.
This successful rollout builds on the success of Checkd Dev’s Smart Acca iFrame. It has been adopted as a product by leading operators, including William Hill and Sky Bet. The API’s latest release takes this proposition a step forward by offering the ability to bundle multiple single event combinations into one bet.
An array of markets is available, encompassing 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards, drawing data from prominent leagues and competitions. Mix ‘N Match also integrates a Bet Shuffle feature, generating new betting opportunities spontaneously.
The product utilizes Opta official data and uses intelligent data analysis to visualize data quickly. Informed bet selection is made easier, resulting in higher conversion rates.
Adam Patton expressed his enthusiasm as the Managing Director at Checkd Dev.
It is a great pleasure to work with Paddy Power in creating this innovative product. It was a pleasure to see the seamless collaboration between our two teams. The product will be further refined as we gather deeper insight into the user’s behavior.
Rob Elliffe – Paddy Power Head of Product – praised Checkd Dev for its excellence during the entire collaboration.
Checkd Dev was an exceptional partner, and the delivery of the complex product happened on time. Mix ‘N Match is a genuinely innovative offering that has already garnered favor among our customers, enriching the user journey through astute data utilization to support betting decisions.
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