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After only in the near past saying a new naming rights take care of McDonald’s, France’s prime home soccer league is launching a brand new emblem to go together with their new sponsor subsequent season.
The Ligue de Soccer Professionnel (LFP), which oversees skilled soccer in France, unveiled the brand new emblem for Ligue 1 on Wednesday, March 27. It would go into full use in stadiums, broadcasts and digital purposes on August 16 — in time for the 2024-25 Ligue 1 season.
The emblem options an L inside an italicized number one. The highest of the L is lower at an angle that matches that of the highest of the 1. “LIGUE 1” is spelled out beneath in a brand new customized typeface.
LFP Media is proud to unveil immediately the brand new, extra trendy and iconic image of Ligue 1. This signal asserts its singularity by highlighting the 1 related to the L. It’s performed in counterform with the L within the 1. “L1” is a time period extensively utilized by our followers. Our new emblem thus presents two ranges of studying and attracts a powerful and easy label, a unifying emblem.
This image is a part of a brand new model identification, very present and modular, so that everybody, golf equipment and followers alike, could make it their very own. The entire model’s visibility helps will thus be renewed, with a brand new proprietary typography, a brand new coloration palette and a brand new graphic system. All these components can be offered later, through the subsequent offseason.
— LPF information launch (translated to English by Google)
“It is a new step within the plan to enhance our competitions. For a number of months, we have now been engaged on the rebranding of our championships. We have now constructed a brand new model platform that goals to make Ligue 1 a extra iconic model. This new emblem and the accompanying visible identification represent an additional step on this ambition which can be seen to all followers from subsequent season,” mentioned LFP president Vincent Labrune in a information launch. “I want to congratulate the Leroy Tremblot company which has signed this new identification on the finish of a wealthy collaboration with the LFP Média groups.”
The LFP plans to launch a brand new emblem for Ligue 2, the tier of the French soccer pyramid beneath Ligue 1, in mid-April. “It would additionally carry this ambition of modernizing and iconizing its championship,” the information launch says.
The 2024-25 Ligue 1 season will kick off on the weekend of August 16, although an in depth schedule hasn’t but been launched. Within the present season, Paris Saint-Germain is in first place, 12 factors away from Stade Brestois 29, after 26 of 34 matches.
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