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HBA Media The following are some examples of how to get started: Genius Sports Crown Jewels Racing Fantasy, the first international fantasy horse racing game, has been launched by the two companies.
HBA Media is a leader in the distribution of horse racing media rights worldwide. It showcases prestigious races such as Royal Ascot and Breeders’ Cup for audiences around the world.
CJRFantasy is a platform that allows fans to compete with their peers, deepen their knowledge and get involved in the top races. Players select three horses to race in each race. They assign them positions and predict winning distances for points.
CJRFantasy offers unique raceday experiences with exciting prizes. It also features on-air promotions and participation from horse racing personalities during international broadcasts. CJRFantasy, powered by Genius Sports joins an array of interactive sports fantasy platforms including those for NFL, FIFA, MLB, and more.
Frank Sale, the Managing Director of HBA Media, said that:
We are constantly looking for innovative ways to engage and connect new and existing audiences. We have been able to provide our clients, including racecourses, federations, and broadcasters with an interactive tool that is both powerful and entertaining thanks to our partnership with Genius Sports. CJRFantasy will be launched for the prestigious Dubai World Cup tomorrow.
Judd Goldstein Global Commercial Lead Fan Engagement, Genius Sports, said
HBA Media has a vital role in the global horse-racing ecosystem. We’re delighted to help them directly connect with their fans around the globe. CJRFantasy brings together the world’s most prestigious horse races in a single, free-to-play online gaming destination. This will allow horse racing fans to interact with the sport as never before.
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