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TheGamblest‘s another edition of iGaming Talks features Dan Stone from Sportingtech.
Sportingtech’s Marketing Director discusses the future of the company, the marketing strategies used today in iGaming, and the key factors that led Sportingtech into successful B2B/B2C partnerships. Dan talks about Sportingtech’s future plans to expand in Latin America. He also discusses their main goals for the upcoming Copa Libertadores, as well the Brazilian Serie A.
What is the plan of Sportingtech to leverage their presence in Latin America to grow, especially in key markets like Brazil, Mexico and Colombia?
Dan: Sportingtech is present in LatAm since many years and has conducted market research on all four markets. In doing so, we gained invaluable insights about the unique needs of these markets. Each country is different in its product requirements, regulations and customer preferences. Our products and services are continually adapted to ensure that we remain the leader in turnkey solutions for the region.
TheGamblest : In what ways do you see the superior localisation capabilities of your company benefiting operators?
Dan: Both suppliers and operators must localise their products to remain competitive. A flexible and modular solution has been implemented to allow us to respond quickly to the changing needs. We can enter markets quickly and effectively because we have the flexibility to meet different market needs. Our insiders have an extensive knowledge of the market and can pivot quickly when necessary.
We have added Copa America, Copa Brasil and Brazil Serie A stats in our Bet Builder to prepare for the upcoming major sports year. This will enable our partner operators to offer a product which is competitive, yet resonates well with their customers.
TheGamblest (The Gambler): Dan can you please share your thoughts on how you see the company adapting its strategy to satisfy the need for quick and accurate data, from both stadia networks and scouts, to facilitate the expansion of in-play betting for live events, rather than traditional data scraping techniques?
Dan: As if we needed to brag, here’s what we have already achieved. An extensive network scouts provides official data on sports events from stadiums within two seconds. We cover more than 500,000 events live and 600,000 events pre-match per year. Multiple data suppliers provide data with market-leading rates.
How do you intend to maintain that level of expertise? TheGamblest : Sportingtech provides all the expertise. With B2C and B2B experience, what are your plans for maintaining this proficiency?
Dan: Character is just as important to us as proficiency. We are looking for people with a passion to do the best possible job and who will not sit still. We are selective in our recruitment and take care of all employees. All of us are working together towards the same goal. We are proud to have B2C experts in our team, who can provide us with firsthand insights into the problems and goals of our customers.
What are Sportingtech’s goals for the Copa Libertadores?
Dan: Our Brazil Serie A bet builder saw over 10,000 wagers per match last year. We achieved a fantastic level of engagement. Our commitment to a customer-centric strategy has led us to continue developing the best products. We hope that this will lead to further growth, and customers continuing to bet on their favorite tournaments and teams.
What innovative marketing strategies are you and your team exploring as a marketing expert with a vast experience of over 17 years? How do they plan to target different demographics in the highly competitive iGaming landscape effectively, while engaging them with their diverse needs?
Dan: We will not reveal too many details because it is a highly competitive market. We will only say that we are proud of our team and the expertise they bring to bear in order to show why operators choose us. Events are a great way to meet people in our industry and build strong relationships. LatAm also is our primary target and we understand that this is not a singular region but rather a group of distinct countries. Each audience is treated appropriately by appealing to individual needs, and consulting with them.
What are your thoughts on the most important components of any partnership Sportingtech could sign?
Dan: Our team is very knowledgeable and has worked hard for a long period of time to establish our excellent reputation in LatAm. Local expertise is one of our key differentiators. We have a good understanding of our client base in every jurisdiction, and with our customisable services we can create lasting partnerships. Listening to the aims, challenges and objectives of our clients, we nurture these partnerships. Our reputation as a provider of a high-quality, customised service has been established in the area for many years.
What led you to pursue a professional career in iGaming, Dan? Also, can you give us some insights on what inspires and drives you outside your professional endeavors?
Dan: I’ve worked in a variety of fields, but iGaming has always been my passion. After working in the events industry for several years, I had been given the chance to work at ICE. It was impossible for me to say no, and this cemented my love of the industry. I also fell in love with its people who are so passionate about it. Since I jumped on the chance to switch to supplier, I’ve never looked back. I am inspired by my kids outside of work. It is my kids who keep me going and I never get bored. We can learn from the unique perspective of our children.
Keep watching TheGamblest Originals to get the latest industry insights and interviews.
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