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Mark Wadie, Senior Editor at All Slot SitesThe affiliate’s point of view on what slot players are looking for when choosing their next casino.
All Slot Sites is a site dedicated to reviewing and recommending casinos. Our readers are all avid slots players. Our lists include all types of sites, from white label casinos to independent casinos that run on their own platforms and major high-street bookmakers. As an affiliate business, our team has a wide-ranging understanding of the market. We know the relative strengths and weakness of different brands.
In this article, we discuss five areas that we consider to be the most important when looking for a new casino to play slots at. We also demonstrate how our best-performing partners are able to differentiate themselves in these areas.
Games, Game Providers & Game Menu
The game selection for a seasoned slot player is one of its most important components. The best online casino offers a mix of classics and new releases, from both big-name and up-and-coming providers.
How many games?
Our experience has shown that the size of a casino’s slots list will range from around 700 (small white labels) up to close to 10,000 (independent casinos with their own platform like VideoSlots.com). Our experience shows that the size of a slots list at a casino can range from 700 (small white label) to almost 10,000 (independent casinos using their own platform, like VideoSlots.com). Most are somewhere in the middle, with between 2,000 to 5,000 slots offered by up to 100 studios.
Good casino operators will need to offer at least 2,000 slot machines in order to compete with the competition.
Add New Slots
While it is important for a gambling establishment to have a large selection of games, it is also vital that they add new content every week. Players are aware of the new releases each month through specialist slot player guide sites like ours, other game review websites, and social media. The players are always looking for new games and developers produce 100s each month. Smart casinos will be the first to offer new slots the day they are released if they want the most passionate slots fans to visit them.
It’s not only about getting the games online. To keep players informed, release dates for new games should be publicised in advance along with teaser screenshots and descriptions, and a ‘new slots’ area clearly marked in the game lobby to make them easy to find.
What are the best slot providers?
Find out more about Finding The right mix for game providers It is also important. Because of platform restrictions and commercial considerations, not all casinos are able to offer games from every provider. But any new website should strive to have the largest selection of partners. Sites with a wide range of providers and a large game list convert and retain more customers.
It means putting names like Pragmatic Play by NetEnt The following are some examples of how to get started: IGT Alongside up-and-coming studios like Print Gaming The following are some examples of how to get started: Peter and SonsPopular but less high-profile ones include Hacksaw Gaming The following are some examples of how to use Crazy Tooth Studios. This ensures that a casino can appeal both to the populist tastes and interests of casual gamblers and the more refined and select interests of dedicated players.
Search and filter game menus
A casino’s game menu is another area where they can differentiate themselves from their competition. Even a 1,000-game list can be overwhelming.
The best sites offer their customers the option to filter games based on theme, features, payouts, reels, paylines and variance. We see that Play OJO and other sites that require skill. Do this very well. This is a good way to encourage players explore the games list and search for titles that they enjoy. It can also encourage players to spend more time on the site, and ultimately wager more money.
Return to Player rates
Many slot providers such as Play n Go and Red Tiger, Pragmatic Play and Nolimit City, as well as Hacksaw Gaming, produce games with multiple Return to Player rates, ranging from 96% to 88%. They leave it up to the casino operator to choose which setting to use.
We have analysed RTP settings for our own site reviews, and found that very few casinos use the optimal settings. Instead, they choose to run games with 94% or lower. While this is a great way to increase the house edge, it may be off-putting to savvy slot players who might also leave negative feedback on consumer review sites and forums about RTP rates.
Only one casino, out of all those we’ve reviewed, consistently runs slots with the highest RTP available, regardless the provider. Casinos should advertise this fact as a way to stand out and attract smart slot players.
Bonus Packages
Sign-up offers remain one of the most powerful marketing tools for casinos. The majority of sign-up bonuses are a mixture of free spins or match bonuses. However, there is significant variation in the following areas.
- Free Spins Games – five years ago you would have been hard-pushed to find a free spins deal that was valid for any game other than Starburst. There are more options now, and some of the most popular deals give away free spins for alternative slots such as Big Bass Bonanza by Pragmatic Play or Sahara Riches from Playtech. Selecting an alternative game to offer free spins is a great way to stand out.
- Wagering requirements – the most attractive free spins offers are those where wagering requirements have been removed completely and winning are paid in cash. They are more common today than they used be, but some casinos still avoid using them as they can increase the risk of cashouts. A well-designed deal, which offers a few spins but provides adequate protection, can still be more profitable than a deal with many spins that pays out winnings as bonus money.
- Maximum Bonus – a 100% match bonus can be capped anywhere between £10 and £300 in the UK right now. In our own casino lists the average is around £250 and to stand out a site should offer a match that maxes out at around this number.
Website and App Design
First impressions matter and casino players are more likely to convert when they land at a website with a strong branding and a design that is simple and makes it clear what the offer is and how it can be claimed. If you are planning to launch a new online casino, it is worth looking at the modern casinos. Casumo It is easy to use and navigate, find information, play favorite slots, register, deposit, and explore.
Top performing casinos often display these features on their home page:
- Sign up for Deal – it goes without saying that this should take center stage for new visitors.
- Teasers for the Game List – rather than displaying the full list of games on offer, which can be overwhelming, some sites choose to present new visitors with teaser lists of just 5 or 10 of the most popular slot and live dealer tables.
- Trust Signals – Good sites will include trust signals like badges for industry awards won, a running total of prizes paid out each day, and licensing information.
- Payment Options – logos for accepted payment services is useful information for a prospective customer and also helps to build trust.
Withdrawal Service
Many casino players place a high value on fast withdrawals. In 2024, no one will want to wait for 2 or 3 business days to receive their money when other businesses would process the transaction instantly. Slow withdrawals are often the cause of negative reviews on TrustPilot Other consumer review sites
In our casino reviews, we test withdrawals with real money to find significant differences. Some sites only take a few moments, while others may take up to 72-hours if withdrawals from the weekend are not processed until Monday.
Assuring that operational resources and procedures exist to process withdrawals at all times can enhance a Casino’s reputation as well as generate positive feedback on affiliate review websites. All of which can increase conversions and retention.
Account Verification
Casino players are also plagued by complicated account verification procedures. While simple ID checks may be performed behind the scene at registration, UK regulations require that once a customer reaches a certain threshold in terms of deposits and withdraws, additional checks are required. Customers will need to share scans from documents that verify their address and identity. These documents are usually utility bills, council taxes, bank statements, and driver’s licenses or passports.
Documents can be shared using three different methods:
- Email – verification documents are sent via email. This can make sharing personal documents feel unsecure. Manual checks are done after emails have been received.
- Upload Via A Webpage – Most sites allow you upload documents via the account page, which is more professional and secure. Manual checks are performed after the uploaded documents.
- 3rd Party Verification – Some casinos use 3rd HooYou is a third-party software that uses AI to perform checks, requiring no manual intervention. Checks can be completed within minutes using this software.
The best option is to use 3rd AI software can automate this process. If this is not possible, it is important to have resources available to perform manual verification during the busiest periods to avoid delays. In the absence of this, players could be prevented from making withdrawals or wagering, which can lead to negative customer feedback.
Conclusion
There are several ways for a casino to differentiate itself positively from the competition. The customer experience is not just about bonuses and games. Our experience shows that operational concerns such as withdrawal and verification speed may lead to negative reviews and feedback, and have a negative impact on brand reputation and retention. The best casinos excel in all of these areas and neglect none.
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