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The gambling industry is at its highest level ever, whether it’s in brick-and-mortar or online casinos. Casinos in Macau and Vegas reported revenues of $1.2 and $2 billion, respectively, in August 2023. The online gambling market will generate $95.05 billion in revenue by 2023, an increase of 17.6% compared to 2022.
Comparing online casinos with land-based gambling made us think – which countries are responsible for the gambling market’s massive revenue? Where do people gamble? What games are they playing? We’ll be answering these questions today.
Find the top 10 Countries where people gamble mostThe experts at CasinoTopsOnline concentrated on three parameters – the percentage of players, average gambling losses and gross wins. Continue reading to learn about their findings.
United States
The United States is the leader in total gambling gross winnings, with $119 billion. Statista states that lotteries are the most popular product, followed by raffles and slots at 66%, 40%, and 32%.
The National Council on Problem Gambling says that 85% of US adult gamblers have gambled atleast once and 60% in the past 12 months. Studies show that 75% adults gambled in Las Vegas.
The US regulates gambling on two levels, federal and state level. The federal government legalised sports betting nationwide. Supreme Court in 2018Each state is able to “act on their own”. West Virginia, Pennsylvania, Rhode Island, New Jersey, Michigan, Delaware, and Connecticut all have legal online casinos.
Italy
It is no surprise that the country where baccarat originated is one of the biggest gambling markets in the entire world. According to TGM research, 36% of Italians wagered on sports over the past year, 14.8% played games of chance and the lottery, and 23.6% placed bets online.
The majority of the revenue generated by the market comes from casino games and slot machines. In 2020, this represented 82.4%. The country also reports a gross gambling win of $20 billion.
All gambling activity in Italy, including online casinos, is supervised and regulated by the Autonomous Administration of State Monopolies – Amministrazione Autonoma dei Monopoli di Stado (AAMS), in Italian.
Japan
Japan, with a gross gambling win of $50 billion, is one of the top countries for gambling.
TGM Research’s latest data shows that 9% bet on sports and 7.2% play lottery. 5.2% bet online. The most popular gambling options include pachinko (a Japanese game), horse racing, and slot machines.
In 2018, Japan introduced designated gambling areas – i.e. Casino resorts are now legal thanks to the Act on Promotion of Development of Specified Complex Tourist Facilities Areas. The Japan Casino Regulatory Commission oversees the gambling market in Japan.
Finland
Finland has the highest average gambling losses per adult in Europe at $553. The total gross gambling win in Finland is only $2.5billion, but given the small population of just 5.5 million people. H2 Gambling Capital’s study shows that 57% prefer to gamble online.
Online gambling is responsible for 58% (or the industry’s revenues) in Finland. Lotteries are the most popular way to gamble. Veikkaus is a state-owned firm that operates the gambling market in Finland. Playing at foreign operators, however, is not illegal.
Australia
According to a recent study by the Australian Institute of Family Studies (AIFS), 73% of Australian adults had gambled at least one time in the past 12 months. Of those surveyed 38% admitted gambling at least once per week.
Lotteries (64%), horse races (38%), sports, betting (34%), and slot machines (33%), also called pokies or poker machine locally, are the most popular gambling options in Australia. 70% of the participants gambled with two or more products.
The Australian gambling market is worth $18 billion. Online casinos are unregulated as gambling companies registered within Australia cannot offer their services to Australians. The ACT Gambling and Racing Commission is responsible for licensing and regulating online betting sites.
New Zealand
New Zealanders enjoy gambling. 80% of Kiwis gamble, and 10% bet on sports. By the end of 2023, gambling revenue is expected to reach $1.12billion.
New Zealanders and Australians have similar gambling habits. Kiwis love the lottery, horseracing, and online poker machines.
While New Zealand-based gambling companies are not allowed to offer gambling services in New Zealand, Kiwis can legally register with international gambling sites and bookies. New Zealand Racing Board and Lotto NZ are the only two legal gambling sites in New Zealand.
Ireland
Irish people are huge sports bettors. Many Irish punters love betting on the biggest competitions of the country, including the Irish Derby and National Football League. The English Premier League has also been a popular choice for many punters.
According to the Health Research Board, nearly 50% of Irish people gamble. Ireland’s gambling revenues are still $3 billion behind other countries.
Ireland has not yet regulated online casino gambling. The Irish Revenue Commissioners can issue a license to betting sites that will allow them to legally operate. The country is currently introducing an authority to supervise gambling activity.
Singapore
Singapore is the fastest-growing gambling market in the world. Singapore’s most popular gambling products include 4D lotteries (also known as 4-digits), slot machines, and traditional table game.
According to a National Council on Problem Gambling study, 44% people aged 18 or older reported gambling in 2020.
Online gambling is only legal for operators licensed in the country. The Remote Gambling Act, however, allows players to register and play at foreign casinos. Singapore reported a $6 billion gross gambling win in 2022.
Canada
Canadians love to bet on sports as much they love casino games. Ice hockey and American Football are the most popular sports. Lotteries and slot machines are the most popular gambling products.
Recent studies have shown that at least 60 percent of Canadians gambled in the recent past. In addition, 56% men and 43% women have gambled at least once online. The gambling market in Canada is worth a total of $14 billion.
Canadian players are free to gamble at international online bookmakers and casinos without fear of repercussions. The Alcohol and Gaming Commission of Ontario (AGCO), alongside iGaming Ontario, are the only organisations that license and regulate online gambling – within their jurisdiction, of course.
Germany
According to a recent survey, 75% of Germans bet at least one time. A further 19% are placed online. Slots are the clear favourite of gamblers, with 93% claiming it as their favorite game. Other popular activities include betting on football, tennis and ice hockey.
Germany is a market with many restrictions, especially when it concerns slots. The restrictions include a maximum bet of €1 ($1.09), a five-second duration per spin, and no jackpots. The Joint Gambling Authority regulates all gambling activities.
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